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seiki for retailers & real estate

Retailers & Real Estate

Deploy new points of sales and optimise existing assets with mobility data, ensuring maximum efficiency across your retail network.

trade area

Identify and understand your trade area, whether existing or prospective

Leverage these insights to implement strategic actions and maximize your performance

A complete and precise analysis of the footfall, the visitors, and your area of influence :

  • ∙ Origin and destination, including nationality
  • ∙ Demographics: age range, social group, gender, etc.
  • ∙ Reasons and modes of travel: work, leisure, tourism, transport used
  • ∙ Frequency of visits and cross-visits: comparison with other points of sale
  • ∙ Brand attractiveness and ability to attract customers compared to competitors
  • ∙ Identification of origin zones: residential and professional

address comparison

Identify the most strategic locations based on their attractiveness and commercial impact

Optimize your store network by minimizing cannibalization and maximizing differentiation

Rank the most relevant addresses to make informed and efficient decisions

Analyze the potential of each location based on your target audience and competition. Comparative evaluation of sites based on :

  • ∙ Presence and profile of local populations
  • ∙ Mobility criteria and movement flows
  • ∙ Alignment with your target profiles
  • ∙ Frequency of visits and cross-visits: comparison with other points of sale
  • ∙ Competitive coverage and intensity

sales points management

Analyze your results through mobility data to better understand pedestrian and visitor behaviors

Optimize your Drive-to-Store strategy to effectively capture your audience

Improve your conversion rate by assessing your stores’ ability to turn foot traffic into customers

Monitor and optimize your store performance through mobility flow analysis. Key indicators tracking :

  • ∙ Commercial performance linked to footfall dynamics
  • ∙ Population mobility: pedestrian and multimodal flows
  • ∙ Visitor and target customer profiles
  • ∙ Seasonality of flows and 24-hour variations

case studies

RETAIL & REAL ESTATE

French Bakery — Store Location Selection

Optimizing store placement with footfall, socio-demographic, and competitive analysis.

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BRANDS & AGENCIES

Luxury Brand — Engaging Young Audiences

Targeting high-potential neighborhoods for a younger audience to boost engagement and conversions.

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CITIES & TERRITORIES

Stations-E — EV Charging Optimization

Optimizing EV charging station placement and volume for maximum profitability.

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