seiki for brands & agencies

Brands & Agencies

Identify your target audience on the move and deliver the right message at the right time. Make smarter OOH decisions, and measure real impact and drive to store.

target identification

Maximize the impact of your campaigns by aligning your media strategy with real mobility flows

Creation of heatmaps revealing underexposed or oversaturated advertising areas, optimizing media pressure.
Advanced filtering based on key criteria:

  • ∙ Residents vs. tourists
  • ∙ Travel purposes (work, leisure, shopping, etc.)
  • ∙ Origin & destination of flows
  • ∙ Nationality and socio-demographic profiles
  • ∙ Transportation mode used
  • ∙ Day, time and traffic volume

measurement of an OOH media plan

Refine your media strategy through mobility intelligence insights

Evaluate and optimize your campaign effectiveness with precise and actionable measurements. Post-campaign audience analysis (quantitative & qualitative):

  • ∙ Actual campaign reach
  • ∙ Level of attention & advertising perception
  • ∙ Opportunities to See (OTS): overall & targeted
  • ∙ Exposure duration & contact frequency
  • ∙ Profile & segmentation of the exposed audience

amplification

Maximize media impact through a powerful Off-On lever: 1+1=3

Extend reach through digital retargeting of OOH-exposed audiences

Ensure consistency via client-validated broadcast framework

Performance measurement:

  • ∙ Additional impressions generated
  • ∙ Optimized visibility rate
  • ∙ Click-through rate (CTR) & engagement

drive-to-store

Analyze each channel’s contribution in multichannel strategies

Measure uplift and in-store increment to quantify campaign impact

Assess the real impact of your advertising campaigns on in-store traffic

case studies