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French Bakery — Store Location Selection

The brand needed to select the optimal location for its next store among 21 sites, using footfall data, socio-demographic profiles, and competitive landscape to maximize ROI.

solutions

  • Seiki conducted a macro and micro mobility analysis across 21 locations (10 existing, 11 prospective)
  • Assessed potential customer volume and local socio-demographic fit with the target audience
  • Analyzed pedestrian and multimodal flows to understand movement dynamics
  • Evaluated CSP+ presence, gender/age breakdowns, competitor impact, and tourist influence
  • Delivered a data-driven ranking of the most promising retail locations.

value created

  • Identified the top three locations
  • Provided a precise mapping of movement dynamics
  • Uncovered a strong correlation between travel purpose and commercial potential

summary

Optimizing store placement with footfall, socio-demographic, and competitive analysis.

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