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Saint Laurent — OOH Campaign Optimization

Saint Laurent lacked visibility on the impact and ROI of its OOH campaigns. To optimize performance, it needed precise data on audience exposure, engagement, and contribution to traffic.

solutions

  • Seiki measured audience exposure using placement dimensions, GPS data, and traffic flows.
  • Mapped audience profiles based on nationality, routes, interests, and purchasing power.
  • Assessed campaign ROI with KPIs like exposure frequency, recall, and conversion rates.

value created

  • Precise measurement of audience exposure and campaign reach
  • Enhanced audience profiling for strategic targeting
  • Data-driven ROI evaluation

summary

Measuring and improving OOH campaign ROI with audience insights and engagement.

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