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Luxury Brand — Engaging Young Audiences

A luxury brand aimed to expand its store network by identifying high-affinity neighborhoods where a younger audience (aged 20–30), passionate about art, design, fashion, and urban culture, is most active—maximizing engagement and in-store conversion.

solutions

  • Seiki leveraged Mobility Intelligence to map real and predictive traffic in New York, London, and Paris
  • Target: 20–32 y/o profiles passionate about art, fashion, and music
  • Identified high-affinity residential, work, and cultural zones
  • Cross-analysis with peak visitation data to prioritize key areas.

value created

  • Hyper-targeted audience engagement
  • Discovery of high-potential, under-the-radar zones
  • Optimized advertising investment
  • Strategic timing optimization

summary

Targeting high-potential neighborhoods for a younger audience to boost engagement and conversions.

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