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Klépierre — Retail Media Strategy

Klépierre aimed to optimize its retail media strategy by gaining clearer insights into visitor behavior and foot traffic, benchmarking center performance, and adopting a certified system to measure the impact of its advertising screens.

solutions

  • Seiki applied a dual-layer analysis: OUTDOOR (external flows) and INDOOR (in-mall traffic) for a full view of visitor behavior
  • Outdoor analysis measured nearby foot traffic vs. actual visitors and matched brand affinity to optimize customer capture
  • Indoor analysis used beacons to track real-time flows, visit duration, and ad exposure
  • Developed predictive traffic models to anticipate trends and guide strategic decisions

value created

  • Seamless reconciliation of indoor & outdoor data
  • Advanced audience measurement for in-mall advertising
  • Better control over peak & off-peak periods
  • Future-proofing with 2025 projections

summary

Enhancing retail media strategy with integrated indoor/outdoor traffic insights.

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