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Comité Champs-Élysées — Visitor Insights

The Comité des Champs-Élysées faced limited visibility into the impact of its initiatives, making it challenging to quantify value for retailers and adapt strategies.

solutions

  • Monthly traffic barometer to monitor visitor flows and behaviors
  • Micro-zone segmentation for precise movement and engagement analysis
  • Audience segmentation and tracking: locals, regulars, tourists
  • Event impact measurement to quantify effects on footfall and activity

value created

  • Continuous, data-driven visibility on foot traffic and visitor profiles across the avenue
  • Precise measurement of the impact of events and activations on commercial activity
  • Actionable insights to support retailers and guide strategic decision-making

summary

Tracking visitor flows and event impact to refine strategies and support retailers.

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